How to evaluate your startup idea

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Key Takeaways

  • The biggest risk is investing a lot of time building a product around a weak idea
  • Using the lean canvas can help you identify and test your assumptions
  • Interviews and observations will help you test your key assumptions
  • You should be conducting at least 20 - 40 interviews to get some early validation of your problem
  • Create a well-designed but minimal digital product to test out the key value proposition


Dharmesh Raithatha
Product Partner at Forward Partners