Why culture is key to growth

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Key Takeaways

  • The real challenge is not winning market share but building and sustaining the team that runs the company 
  • Culture is something that can’t be enforced but can be fostered by everyone in the company
  • The most effective culture combines strong leadership with autonomy within teams
  • Having a clear mission helps to focus a companies culture so that each member of the the company is working towards the same product goals


Taavet Hinrikus
Co-founder & Chairman @TransferWise